SMS Compliance & Campaign Details

1. Use Case Type

Real Estate Offer Marketplace - Buyer & Agent Notifications

Home Offer is a transparent real estate offer platform. We send SMS notifications to listing agents and buyers regarding property offer requests, approvals, and marketplace updates.

2. Campaign Description

Campaign Name:

Home Offer Real Estate Marketplace - Transactional Notifications

Purpose:

Send transactional SMS messages to listing agents and buyers regarding real estate offers, approvals, and marketplace activity.

Frequency:

As-needed transactional messages (buyer approval requests, agent notifications, offer confirmations). Users can opt-out at any time.

Recipients:

Listing agents (with explicit consent), Buyers (with explicit consent), Active marketplace participants

3. Message Contents & Examples

Message Type 1: Buyer Approval Request

New buyer request for 456 Downtown Plaza, San Francisco. Log in to approve or reject: https://homeoffer-pro.vercel.app/seller

Reply STOP to opt-out. Privacy: https://homeoffer-pro.vercel.app/privacy

Message Type 2: Buyer Approval Confirmation

Your access approved! You can now submit offers on 456 Downtown Plaza. Start offering: https://homeoffer-pro.vercel.app/properties

Reply STOP to opt-out. Privacy: https://homeoffer-pro.vercel.app/privacy

Message Type 3: New Offer Notification

New offer: $525,000 on 456 Downtown Plaza. Current highest: $525,000. View details: https://homeoffer-pro.vercel.app/properties/[id]

Reply STOP to opt-out. Privacy: https://homeoffer-pro.vercel.app/privacy

Links Included in All Messages:

  • Privacy Policy: https://homeoffer-pro.vercel.app/privacy
  • Terms of Service: https://homeoffer-pro.vercel.app/terms
  • SMS Policy: https://homeoffer-pro.vercel.app/sms-policy
  • Data Deletion: https://homeoffer-pro.vercel.app/data-deletion

4. End-User Consent Details

Consent Method:

Explicit opt-in checkbox during signup and when requesting buyer approval. Users must check "I agree to receive SMS notifications about offers and approvals" before proceeding.

Consent Language:

"By checking this box, I agree to receive SMS text messages from Home Offer regarding offer requests, approvals, and marketplace notifications. Standard message and data rates may apply. I understand I can opt-out at any time by replying STOP."

Documentation:

Consent is recorded in our database with timestamp. Users can view their consent status in account settings.

5. Opt-in, Opt-out & Help Keywords

Opt-in Keywords:

START, YES, ENROLL, OPT-IN

Response: "You're enrolled! You'll receive SMS notifications about offers and approvals. Reply STOP to unsubscribe."

Opt-out Keywords:

STOP, UNSUBSCRIBE, NO, QUIT, CANCEL, OPT-OUT

Response: "You've unsubscribed from Home Offer SMS. You won't receive further messages. Text START to re-enroll or visit https://homeoffer-pro.vercel.app/sms-policy for help."

Help Keywords:

HELP, ?, INFO, SUPPORT

Response: "Home Offer sends SMS about real estate offers & approvals. Text STOP to opt-out. More info: https://homeoffer-pro.vercel.app/sms-policy or contact support@homeoffer.pro"

6. Additional Compliance Info

Company Name:

Home Offer Inc.

Support Contact:

support@homeoffer.pro

Message Type:

Transactional (time-sensitive notifications required for marketplace operation)

Message Frequency:

Variable, as-needed (typically 0-5 per user per day during active marketplace participation)

Standard Disclaimers:

All messages include opt-out instructions and links to privacy policy, terms of service, and SMS policy.

✅ This page provides all information needed for Twilio SMS compliance & registration.